Bonjour, I’m Zoé

Originally from Lyon, France, I currently live in Birmingham, UK, where I have been for a few (many) years now.

Ever since I was a child, I've dreamt of making a positive impact on people's lives. In 2016, I survived a dog attack, which was a life-changing experience.

Our brand's foundation is deeply rooted in a personal journey-one of survival and resilience after surviving a dog attack, an experience that left me scarred both physically & mentally.

When I was asked if I wanted the dogs responsible for the attack to be “destroyed”, the decision was mine alone. Despite the pain and trauma, I refused because I couldn't bear the weight of lives lost because of me.

Instead I chose to better the lives of dogs, their owners, and myself, a journey that led me to create Pawchou.


Pawchou is not only a business…

… but a source of strength and inspiration for me & I hope it can be the same for you.

Every day I work to grow more of accepting my scars, conquer my fears, and find strength but I have also come to understand that it’s okay to be vulnerable and have bad days. We all have stories and situations that shape us. Even in the toughest moments, there's a promise of improvement—a rainbow emerging after the rain.

So despite my struggles, seeing dogs together & witnessing the joy between people and their furry companions lifts my spirits and reinforces my belief in the goodness that exists in this world.

Together, let's create a community where mutual health & happiness flourish, and where dogs and humans find comfort, support, and a brighter tomorrow